Women's Coding Collective wanted a new hero image in their brand colours for use on their website and on publicity cards. The image was to feature their logo and work well when viewed as a portrait cropped image on a smartphone, landscape across a full screen and cropped to postcard size when printed. On all versions the image needed to include a range of different women and was to avoid any 'girly' stereotypes, instead focussing on a realistic and inclusive cross section of WCC students enjoying learning coding in different environments, some in groups and others individually.