Happy Apple Design London worked on a new 10 second animation for Public Health England’s online campaign ‘One You’ promoting a healthy lifestyle and simple exercise. Above are the final slides for the storyboard. The animation starts with the familiar sight of a street sign showing a man walking, the man the animates and walks directly out of the sign, starting his journey to health. The animation needed to bring home to viewers the simple everyday steps we can all take to improve our health and highlighted that just a brisk 10 minute walk to the shops counts towards our fitness and well being. It needed to be simple and clear to work within the 10 second time frame. We used the One You branded colours of teal and yellow to tie into the online app. The yellow was useful to highlight certain words and the briskness of the walking. It was a great project to work on with Crooked House Films, working to a tight time frame and a clear goal. This animation was a follow up to the video we did in January introducing the ‘One You’ app with Professor Muir Gray.
Public Health England were wanting to raise awareness of their new health tool app ‘One You’. To do this they wanted an animation and some still illustrations to post on their website and social media at the start of 2017.
The tool needed to be on brand with the One You app and communicate with their target audience of 40-60 year olds, who were often caring for children and older relatives too and felt they had little time to build or prioritise excercise into their lives. The animation also needed to link the danger of diabetes with an unhealthy lifestyle.
We created the images in the same colour scheme of the One You brand, and also borrowed the yellow footer line from the app to travel between the images and link them together. The client wanted a white board animation slant to the piece too, using the technique of a hand drawing and writing different elements throughout to add interest and underline important points (like the popular RSA animations). Once we had story-boarded the illustrations we went to a green room in Elstree Studios North London, and filmed the motion of the hand drawing which was then masked and laid over the top of the animation. As the film starts with a narration by Professor Muir Gray we thought it would work well to have the hand come in and draw over him as well, joining the two sections of the film.
The film was launched on Facebook and social media in January 2017 and is being followed up by shorter campaigns in the same style going forward.