Illustrations and gif for Dogs Trust Puppy Smuggling campaign

Dogs Trust recently commissioned Happy Apple to provide illustrations and an animated gif to support their anti Puppy Smuggling campaign.

Working with the designer, we created a colour pallet and style which was bold but also emotive, and used strong shadows (similar to a graphic novel) to effectively communicate the cruel practice of transporting puppies long distances in poor conditions.

A front cover, illustrative elements, internal illustrations, map of transport routes and info graphics were created for the main Puppy Smuggling 2018 report. Online and social media assets were also created, with still images and an animated gif with a call to action to visit the puppy smuggling web page and write to your MP.

large-8d copy

map_puppysmuggling