As part of their Anti Puppy Smuggling campaign the EU Dog and Cat Alliance commissioned Happy Apple to design and create an illustrated banner to use as an interactive photo opportunity at their reception with MEPs in Brussels. The banner, in the client’s on-brand colours of yellow and blue, shows the dangers of buying pets online.
On the left hand side is an illustration of an online puppy advert, which leads to an image on the right of the same puppy being examined by a concerned looking vet and accompanied by a worried young family.
Paddle boards were provided for MEPs to hold when posing in-front of the illustrated banner with ‘Think before you click’ and ‘The solution is in our hands’.
Photos by Jean-Yves Limet