Greenpeace are running a new campaign to reduce the amount of single use plastic used in food packaging. Armed with this information I thought it would make a new info graphic in a new quick illustrative style I’ve been working on. Harnessing graphic imagery and simple illustrations to gather and communicate key points of information in a fun and memorable way.
London based Happy Apple is experienced at creating live illustrations for workshops, co-creation groups and Insight events. Quick illustrations to capture the discussion and also any product ideas, story boards or customer experiences.
As part of their Anti Puppy Smuggling campaign the EU Dog and Cat Alliance commissioned Happy Apple to design and create an illustrated banner to use as an interactive photo opportunity at their reception with MEPs in Brussels. The banner, in the client’s on-brand colours of yellow and blue, shows the dangers of buying pets online.
On the left hand side is an illustration of an online puppy advert, which leads to an image on the right of the same puppy being examined by a concerned looking vet and accompanied by a worried young family.
Paddle boards were provided for MEPs to hold when posing in-front of the illustrated banner with ‘Think before you click’ and ‘The solution is in our hands’.
Happy Apple Design is experienced at sketching product ideas and producing live illustrations and visualisations for Co-Creation groups and Marketing Insight workshops. Whether it is capturing a customer journey or product and packaging concept. This is a great way to have a visual record at the end of a Co-Creation session to feedback to the client, and also really helps facilitate the idea generation and development for products in the group discussions and presentations.
The below are purely examples as the actual work stays with the clients.
Happy Apple have been privileged to work for the lovely people at Dogs Trust UK on their anti puppy smuggling awareness and campaigns. Recently they also held a reception in Parliament to raise awareness with MPs. We were pleased to provide a large banner design for their reception which also worked as a backdrop to photos of the MPs pledging their support for the campaign. Printed on a curved screen it showed a map of the route most puppies take and the main countries which are breeding the dogs for sale. We used the Dogs Trust yellow and lightened the map we designed for the brochure for the purposes of clarity in the photo shoot. The photos of MPs pledging their support were then shared on social media, primarily the Dogs Trust @DT_Pawlitical Twitter page. Below are photos of Anna McMorrin and Jim Fitzpatrick.
Dogs Trust recently commissioned Happy Apple to provide illustrations and an animated gif to support their anti Puppy Smuggling campaign.
Working with the designer, we created a colour pallet and style which was bold but also emotive, and used strong shadows (similar to a graphic novel) to effectively communicate the cruel practice of transporting puppies long distances in poor conditions.
A front cover, illustrative elements, internal illustrations, map of transport routes and info graphics were created for the main Puppy Smuggling 2018 report. Online and social media assets were also created, with still images and an animated gif with a call to action to visit the puppy smuggling web page and write to your MP.