Public Health England were wanting to raise awareness of their new health tool app ‘One You’. To do this they wanted an animation and some still illustrations to post on their website and social media at the start of 2017.
The tool needed to be on brand with the One You app and communicate with their target audience of 40-60 year olds, who were often caring for children and older relatives too and felt they had little time to build or prioritise excercise into their lives. The animation also needed to link the danger of diabetes with an unhealthy lifestyle.
We created the images in the same colour scheme of the One You brand, and also borrowed the yellow footer line from the app to travel between the images and link them together. The client wanted a white board animation slant to the piece too, using the technique of a hand drawing and writing different elements throughout to add interest and underline important points (like the popular RSA animations). Once we had story-boarded the illustrations we went to a green room in Elstree Studios North London, and filmed the motion of the hand drawing which was then masked and laid over the top of the animation. As the film starts with a narration by Professor Muir Gray we thought it would work well to have the hand come in and draw over him as well, joining the two sections of the film.
The film was launched on Facebook and social media in January 2017 and is being followed up by shorter campaigns in the same style going forward.